At the top of the funnel, users don’t need to make use of your product or are oblivious of the usefulness of your product. However, if you are in a very competitive industry, you are advised not to spend huge sums on search ads. You need to attract the attention of the users and make your company’s brand/ product/ service special. The more attractive and engaging your ad is, the best way to keep it in the mind of the users. This means that display advertising, social media channels and video ads are the best ways to create awareness.

At the mid-stage of the sales funnel is the best time to make use of search ads. As soon as your target audience has become fully aware of their needs and the products of your company, they begin to consider dealing with your company. Customers at the middle stage of the sales funnel want to make a purchase and will regularly use words such as buy, purchase, etc. They may also search for specific brands or models.

It is your job to get your audience to access your website and the marketing strategy for the last stage is basically about your landing page and how best it fits into your digital advertising activity. However, digital advertising could still be very effective. From different studies, we have found out that only about 3% of the visitors to your website actually become customers and the best ways to attract them is to provide a constant reminder about your business. There are different advertisement tools such as search ads and retargeting which can be used. We guess you are thrilled and want to try some out.