Which Programmatic Advertising Platform Should You Choose?

The AI advertising and programmatic market is developing at rapid pace and new features are being added. As stated in a recent survey by NTProAds, 7 important questions have been identified that will be helping up to choose the best programmatic advertising platform.

Choose the most compatible platform for your business

An easy search will fetch a long list of programmatic advertising platforms and choosing the most compatible platform for your brand can be confusing. Once you know the answer to these questions, it will be simpler to decide on the programmatic advertising platform that’s right for you. It’s important to consider features such as transparency, interface, flexibility, and real-time analytics, insights, forecast, site list and markets. Here’s a checklist that will help you choose the right platform:

Pricing

What is the pricing structure? Is there an on-boarding fee? Does the platform charge a monthly retainer fee, or a certain percentage of the ad spend? Can the pricing be negotiated?

Inventory

Does the platform offer access to high-quality, multi-platform ad inventories?

Targeting

What are the audience targeting? Like Behavior, Demography, Device, and Geo.

Ad Formats

What Ad Formats the platform supports? Like Standard Banners, Dynamic Banners, Videos, Or Carousel.

Ad Channels

Which channels and devices your Ad will be on? Like desktop, mobile, display, social, native and connected TV.

Brand Safety

What are the safety measures implemented to protect your brand and tackle ad frauds?

Tech Support

How efficient is the technical support?

Conclusion

Businesses and advertisers that are still on the fence can get in now. It’s never too late. This might be the best time to stand out in the crowd – by targeting new programmatic advertising channels and platforms. If you don’t know how to get started with your first programmatic display campaign contact us!

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