Programmatic Video Ad Campaign for Juice Manufacturer

About

Customer

Juice Manufacturer

Industry

F&B

Campaign Objective Awareness, Audience, Engagement, Performance Brand campaign to grow juice brand recognition after rebranding

Ad Solution 

Implementing brand lift tool to measure the impact of brand campaigns. Performing initial assessment of the brand awareness level. Using target options based on potential customers’ interests:
  • healthy nutrition
  • sports, keeping fit
  • leading active lives
  • natural and organic products
Launching video campaign advert via NT Programmatic Platform in order to cover the majority of video inventory placed on popular websites. Displaying animated banners with personalized content for a target audience based on demography. Demonstrating colorful creatives based on flavor demands from young audience, and displaying natural and quality features for adult audience.

RESULT

  • Target audience outreach amounted to 94,6%
  • Brand inquiry volume increased by 198,2%
  • Total sales dynamics changed: the average monthly increase amounted to 102,2% -108,5%
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