Programmatic Retargeting Ad Campaign for Insurance Company



Insurance Company


Services, Insurance

Campaign Objective
Awareness, Audience, Engagement, Performance
Acquiring new members and growing lifetime value of current members

Ad Solution 

1. Using the information gained through the client’s analytical tools to allocate audience insights. Improve target settings with the help of these insights.

2. Launching native campaign advert focused on the acquisition of new members: a message concerning the topic of how to choose a transparent insurance plan with fair price.

3. Based on the client’s CRM-system data a display advertising campaign concentrated on letting existing members know about new conditions for existing plans. Those who continue their insurance plan for the next term will have an opportunity to choose a new option included in the price.

4. Setting up a target based on the lists of users who spent more than 2 minutes on the site or viewed more than 2 pages per session. Personalized retargeting message from the previous experience on the website.

5. Utilizing Facebook ads in the news feed to promote posts with the reviews of satisfied members in order to win the trust of potential members.

6. Dynamic search ads launch to catch the unique search of users included in the target audience segments.


  • 24,3% reduce in CPL
  • 32,7% increase in the number of requests for consultation on the available plans for health insurance
  • 125,2% increase in the number of retained members compared to the previous period
Bring your Ad front

FREE analytics of your competitor

We are specialists in programmatic display, let’s discuss what is the best display advertising strategy bring value to your business and show up your Ad 

Advertising campaigns
Case Studies
Regional Offices

Check our tips, news and trends

Stay up to date about the latest happening in the digital marketing

Global Reach, Local Targeting

find your perfect audience

Reach them across display, mobile video social media and dynamic retargeting 


Premium Ad inventory marketplaces​

Stay up to date about the latest happening in the digital marketing


Our Professional Advertising Community

Subscribe now and receive the latest news from us!