Dynamic Creative Ad Campaign for Online Electronics Store

About

Customer

Online Electronics Store

Industry

E-commerce, Tech & Electronics

Campaign Objective
Awareness, Audience, Engagement, Performance
Increasing sales by promoting special offer

Ad Solution 

1. Allocation of segments for the target audience:

  • Teenagers to young adults (aged 14-25), single, technology savvy, frequent users of mobile technology
  • Adults (aged 25-50), married, looking for a replacement of old devices
  • Users who recently purchased any mobile device

2. Creating a banner advertisement to draw client’s attention to special offers

3. Creating a dynamic retargeting campaign for website visitors who:

  • spent more than 2 minutes on the website
  • viewed more than 3 product cards
  • abandoned their shopping carts
  • made a purchase (with a special offer for complementary goods)

4. Setting ads frequency capping – 12 times for a unique user

5. Accounting for all types of conversions made (post-view, post-click)

RESULT

  • An increase of 137,9% in retargeting site traffic
  • Online sales increased by 26,3%
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