Programmatic Social Ad Campaign for Luxury Watches

Campaign Objective
Awareness, Audience, Engagement
Brand campaign to promote the new luxury watches model line

Ad Solution 

1. Setting target options for a wide range of audience that could be interested in luxury watches, using the following configuration:

• male users, aged 30+, high-income earners, decision-making positions at work
• female users, aged 25+, visiting luxury events, clients of expensive boutiques, fashion houses, beauty salons – those who could be looking for a gift for a spouse or a partner

2. Contextual targeting to the websites:

• dedicated to the news and business topics
• containing information on products and services of premium segment
• dedicated to premium class car reviews

3. Using social media advertising possibilities – Instagram ads in the news feed with the carousel gallery.

4. Utilizing retargeting for users who spent more than 2 minutes on the client’s site or viewed more than 3 product cards with watches.

5. Configuring frequency capping – displaying ads no more than 11 times for one unique user.

RESULT

• Target audience coverage amounted to 91,5%
• Organic traffic volume increased by 192,3%
• Brand inquiry volume increased by 3,17 times