Programmatic Advertising Campaign for Supermarket Chain

About

Customer

Supermarket chain

Industry

Retail

Campaign Objective
Awareness, Audience, Engagement
Involving users in the loyalty program

Ad Solution 

The target audience was divided into several categories:

  • People already involved in the loyalty program with a high level of engagement
  • People involved in the loyalty program, but with a low level of engagement
  • Users who are not involved in the loyalty program

New featured offers were shown to the first audience. For second and third groups interesting landing pages were created which successfully delivered information about the benefits of participation in the loyalty program. Due to the tools of NT, demonstrated offers always provides the customer with the products that could be potentially interesting for him. Information about the buyer was taken from his purchase history (provided by the client).

RESULT

  • Increasing the number of new loyalty program members by 193,23%
  • Increasing user engagement in the loyalty program by 224,11%
  • Banners’ CTR that is offered on the basis of product categories purchase history amounted to 1,09%
Bring your Ad front

FREE analytics of your competitor

We are specialists in programmatic display, let’s discuss what is the best display advertising strategy bring value to your business and show up your Ad 

Advertising campaigns
Employees
Case Studies
Regional Offices
Blog

Check our tips, news and trends

Stay up to date about the latest happening in the digital marketing

Global Reach, Local Targeting

find your perfect audience

Reach them across display, mobile video social media and dynamic retargeting 

PARTNERS​

Premium Ad inventory marketplaces​

Stay up to date about the latest happening in the digital marketing

JOIN

Our Professional Advertising Community

Subscribe now and receive the latest news from us!