Programmatic Advertising

Training Program

Free for Marketers, Media Buyers & Ad Sales Professionals to Master the Programmatic Landscape

Programmatic Advertising Training Program

NTProAds Launches Programmatic Training Program for Marketers, Media Buyers & Ad Sales Professionals in Dubai, UAE, Middle region and GCC Countries. Taps into Industry Experts for the Knowledge and Tools Needed to Master the Programmatic Landscape.

About

NTProAds officially launched a training program geared for digital media buyers and sellers “Effective Programmatic Advertising” an intensive informative course developed by global AdTech industry experts in NT HQ, Minsk, Belarus.

Title

Effective Programmatic Advertising – EPA

Description

Programmatic media or ad buying is the use of technology to automate and optimize the ad buying process in real-time. Programmatic platform utilizes data analysis and real-time bidding to maximize ROI for online display, mobile, video, social media and search advertising campaigns. It is also expanding to TV Sync advertising, Outdoor and private marketplaces. Heading Title Paragraph Italic H2 Paragraph

Effective Programmatic Advertising – EPA by NTProAds aims to train participants in the rapidly expanding arena of programmatic buying. This training program takes participants through the concepts of programmatic buying, discussing how to plan for media buying campaigns using all the key digital channels, and enables them to leverage the power of Programmatic Buying to increase audience engagement and run effective performance marketing to get greater ROI for Ad spent.

Designed for

Effective Programmatic Advertising training program designed for marketers, advertising professionals, account managers, media planners, media buyers, sales teams, traders, operations teams, and those that manage and support them.

Stay Relevant & connected

to programmatic advertising and media buying career professionals

Get in the game – and stay ahead. Target and reach audience across display, mobile video social media and dynamic retargeting

Objectives

– To understand how programmatic advertising & RTB works

– To explore the programmatic trading ecosystem

– How data can be sourced and what types of data are used in programmatic advertising

– How to choose strategies for different types of campaigns based on the main KPI

– To understand the peculiarities of the pricing models of programmatic advertising

– What kind of media advertising channels and format are used in programmatic advertising

– How to analyze and evaluate the results of programmatic ad campaigns

Subjects

– The concept of programmatic advertising

– The programmatic advertising ecosystem

– Data and targeting

– Advertising pricing models

– Publishers and advertising formats

– The concept of programmatic advertising

– The programmatic advertising ecosystem

– Data and targeting

– Advertising pricing models

Knowledge

What is Programmatic Advertising & RTB (Real Time Bidding)? Get introduced to all the terms in the programmatic advertising space Digital marketing processes and how programmatic changed that Understand advertising strategy and how programmatic fits in An understanding of the complex of how digital Ad formats works together across channels

Outcomes

Get in the GAME, Programmatic Advertising is the most exciting right now Make smarter decisions about your digital advertising efforts Advance your career with a deeper understanding of the digital advertising industry Join over 7,000 students in 130 countries who have taken these courses Be able to clearly and confidently present ideas to clients and co-workers

Higher level of understanding

Get ready to take full advantage of the industry’s growing reliance on automation

Automation is key to the future of digital advertising, navigate the ever-shifting programmatic ecosystem, act now by taking part in that future

Cost

FOC – Free of Charge. Yes, the cost for tutoring the Effective Programmatic Advertising training program by NTProAds.

Schedule

Regular sessions (Weekdays, Sun-Thu, 9.00 AM – 5.00 PM)

Format

On-site corporate training for corporate teams minimum 5 attendees

Enrollment

To register your interest, click here

Course Advisor

Mohamed Nour Ad Development, Manager of NTProAds, Keynote Speaker Nour is the Partnership and Advertising Manager of NTProAds, and the Keynote Speaker. Nour also is a copywriter and a business blogger and he writes about Programmatic Advertising, Partnership Development Manager, Programmatic Advertising Technology, he develops high-quality content for businesses and business opportunities for media agencies in the Middle East. For over 10 years, he has worked in sales and business development and for over 7 years he has worked in the UAE and for over 5 years with numerous PR and digital marketing agencies, and her Heading Title Paragraph Italic H2 Paragraph

work has been recognized in well-known among the government and private sector, as well as startups.

Reviews

★★★★★ “I’m in advertising sales and have been looking for a clean easy way to explain and also test my root knowledge of the programmatic ad space. It was very helpful and simple to understand which is hard to do with this topic.” – Raul Bonilla 

★★★★★ “Being an advertising agency media planner and buyer, having this hands-on information helps when we face a decision to go into the digital advertising space. It was extremely informative and truly like your overviews in a very simplistic explanation. Thank you and look forward to your future courses.” – Diane Tody

 ★★★★★ “The real-world examples almost make it self-explanatory. Professionally done and author speaks with authority – i.e. he knows what he’s talking about and it shows.” – AJ Du Toit 

★★★★★ “Thought this was an excellent programmatic course. Working in the industry without a huge amount of experience in this area, it was a great way to familiarize myself with topics in ongoing conversations internally and externally. Will be taking 201 to further my understanding.” – Jocleyn Armour 

★★★★★ “It is advertised as a effective course and it did exactly that and very well, touching on the building blocks of Digital Advertising and Marketing. Good job NT.” – Jean C

★★★★★ “The training makes for a thorough and well-organized primer on digital media today. Perfect for marketing people and agency folks (creative, account) who are not immersed in a media agency. It will give you a knowledge for how digital media is structured, a clear explanation of the jargon and acronyms you’ll hear bantered about, and a better understanding of the opportunities available. It goes into important detail about some of the key changes that have taken place in digital advertising recently. Nour explains the concepts clearly and succinctly. Definitely worth the time investment.” – Shawn E Fraser 

★★★★★ “This course is amazing. I do affiliate marketing and always wanted to learn about programmatic advertising and this course me taught that. I completed this for an interview and the employer was really impressed by the knowledge I had. Hope there is another in-depth version of this course. Where he goes into ad platforms or ad servers and teaches the real-world applications.” – Suryameet Singh 

★★★★★ “Comprehensive overview…detailed!” – Kaithlean Crotty-Clark

Delivering excellence in media buying

boost your programmatic skills

Advertising is moving from placement to relevancy means customer engagement is more complex and old methods and tools aren’t working. Meet KPIs by understanding RTB advertising over cross-channels and platforms.

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Case Studies
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CASE STUDIES

Check our latest Case Studies

We are happy to introduce you our recent campaigns

Toyota Campaign

Increasing test drive of Toyota with special offer from the dealer 

Health Insurance Campaign

Acquiring new members and growing lifetime value of current members 

New Balance Campaign

Increasing online store traffic and maximize conversions 

Scale up your know- how

Go-Grow Programmatic

Prepare your organization for the future, we offer professionals development to upgrade the business and contribute to brands.

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